Hello, I'm Kirsty; I'm a one-woman marketing machine, senior journalist, graphic designer and cat enthusiast.

Peacock Digital Marketing Kirsty Nelms
Peacock Digital Marketing Kirsty Nelms

Hello, I'm Kirsty; I'm a one-woman marketing machine, senior journalist, graphic designer and cat enthusiast.

Hello, I'm Kirsty; I'm a one-woman marketing machine, senior journalist, graphic designer and cat enthusiast.

I formed Peacock Digital Marketing to help businesses become a leading voice in their industry through proactive, creative, compassionate marketing which establishes brand loyalty and trust. 

Outdated, forceful sales tactics have been replaced with a more human-centred approach to marketing through carefully crafted storytelling and visuals. 

The truth is, some people are ostriches and some are peacocks. Ostriches bury their head in the sand when things get hard and peacocks meet challenges with pride, determination and creative flare. Peacocks demand to be seen and heard, because they deserve to. When businesses aren’t getting the recognition or brand awareness they deserve and they need a marketing consultant they can trust, that’s where Peacock Digital Marketing struts its stuff. 

In a world where content is King and storytelling is the best marketing, you couldn’t be in safer hands. 

Peacock Digital Marketing - My values

Trustworthy

I am always honest with clients and keep them updated. I explain things clearly, I’m upfront about costs and I manage expectations. I strive to be a person people know, like and trust.

Proactive

I focus on proactive campaigns rather than reactive. I’m constantly learning new skills and training to pass added value on to my clients. I take CPD training with the CIPR to stay up to date.

Compassionate

Stories are about people and humanity and the thing that makes us human is compassion. To sympathise and understand is to know your audience.

Creative

I understand that good design captures attention and is what sets us apart from the crowd. I always seek out creative solutions to problems.

What I'm not

Before explaining my process, let me be completely honest with you. There are two key differences between working with me, and working with a marketing agency. I am not: 

Large

If you are looking for a large agency with a bricks and mortar office and one of those pretentious chairs that looks like a balloon animal, I’m afraid you’re barking up the wrong tree. I’m an independent practitioner and a member of the Chartered Institute of Public Relations.  

If the outbreak of coronavirus and the great loo roll shortage of 2020 taught us anything it’s that A) we’re obsessed with baking and B) many businesses can function very well, perhaps even more efficiently, without an office. I don’t have to pay staff salaries or building overheads because I work from home or remotely. This means I am able to offer my services at a much more competitive rate than large marketing agencies.  

Outsourcing to me means you don’t have to pay NI, pensions or pay for extra equipment and software. You get an expert journalist, designer, web developer and marketer for a fraction of the price of bringing in a graduate marketing assistant.  

Quiet

Some agencies will just ‘get on with it’ quietly in the background. Peacock Digital Marketing does not fade into the background – it’s just not my style. I prefer my clients to know I’m getting on with ‘it’, know exactly what ‘it’ is and where they are seeing a return on their investment. I get to know their customers, products and services to make sure I can answer those all-important questions before they need to be asked.  

No one buys anything without researching it first, which is why written, searchable content is so vital to any marketing campaign. In journalism they say it’s important to know a little about a lot, so you know what questions to ask in order to deliver the right information to readers. By learning about your business I know I’m asking the right questions and I can capture your audience’s attention, so my proactive approach means you’ll be hearing from me a lot. 

My process

So what happens when you work with me?

Marketing & brand diagnostic

I start the process after you’ve contacted me by taking a look at what you’ve currently got. I examine your branding, website and digital content, media coverage and social media channels.

First meeting and project brief

I work with you to identify your business goals, overall mission, target audiences and USPs. I then use this information to develop personas which represent your ideal clients.

In-depth Research

After gathering all the information I need, I crank it up a notch with more in-depth research of your industry, products and target market.

Developing a marketing strategy

I develop a marketing strategy using key messages and product focuses, creating content which meets the needs of your target audience and answers their questions so they can make informed buying decisions.

Getting results

I track leads, not just likes or clicks, and make adjustments where needed. I compile a free monthly report in plain English, so you can clearly see the return on your marketing investment. I also bring new ideas to the table, and take a proactive approach.

My process

So what happens when you work with me?

Marketing & brand diagnostic

I start the process after you’ve contacted me by taking a look at what you’ve currently got. I examine your branding, website and digital content, media coverage and social media channels.

First meeting and project brief

I work with you to identify your business goals, overall mission, target audiences and USPs. I then use this information to develop personas which represent your ideal clients.

In-depth Research

After gathering all the information I need, I crank it up a notch with more in-depth research of your industry, products and target market.

Developing a marketing strategy

I develop a marketing strategy using key messages and product focuses, creating content which meets the needs of your target audience and answers their questions so they can make informed buying decisions.

Getting results

I track leads, not just likes or clicks, and make adjustments where needed. I compile a free monthly report in plain English, so you can clearly see the return on your marketing investment. I also bring new ideas to the table, and take a proactive approach.

Your questions, answered.

It’s great to ask questions. The more you ask, the more you learn.

I’ve always loved to learn and I’ll never stop learning. This means that over the years I’ve been able to develop skills in a range of disciplines that are actually all interlinked. I am just as comfortable drawing illustrations and writing articles as I am managing a social media marketing campaign or developing a website. It’s unusual, it’s weird, but it’s not impossible; especially if you have passion, determination and ambition – and I have those in spades.

This really depends on your business, your budget, your industry, the project, the timescale, your target audience etc. The general advice is that you should spend around 5-12% of your revenue on marketing, depending on the size of your company and how long it has been established. By marketing budget, I mean everything you spend on regular marketing. This includes press releases, SEO, agency fees and social media advertising spend for example. It excludes occasional marketing projects such as branding, brochures and website development, as these are not things you do every year. If the average turnover of the UK’s micro businesses (less than 10 employees or under £2 million turnover) is £286,879, then the average marketing budget is between £14,343 and £34,425.

I use Google Analytics to track interactions with your website content, as well as social media analytics and UTM parameters. This allows me to identify what adverts, blog articles or web pages are effective and which ones need improvement. I can also identify which assets have led to customers filling in a contact form, calling you or making a purchase, down to the date and time these actions occurred. By relaying that information back to your sales team, we can work out an accurate ROI.

Yes, I do. Sometimes companies want to do their own marketing, but their staff need some training to get them on the right track. This can be a good option if you’re not quite ready to invest in external marketing, and you have a few members of staff who have the time to manage your marketing on top of their usual roles and responsibilities. Depending on your location, I will either travel to you, or host an online workshop. Fill in the contact form for more information.

I’ve always loved to learn and I’ll never stop learning. This means that over the years I’ve been able to develop skills in a range of disciplines that are actually all interlinked. I am just as comfortable drawing illustrations and writing articles as I am managing a social media marketing campaign or developing a website. It’s unusual, it’s weird, but it’s not impossible; especially if you have passion, determination and ambition – and I have those in spades.

This really depends on your business, your budget, your industry, the project, the timescale, your target audience etc. The general advice is that you should spend around 5-12% of your revenue on marketing, depending on the size of your company and how long it has been established. By marketing budget, I mean everything you spend on regular marketing. This includes press releases, SEO, agency fees and social media advertising spend for example. It excludes occasional marketing projects such as branding, brochures and website development, as these are not things you do every year. If the average turnover of the UK’s micro businesses (less than 10 employees or under £2 million turnover) is £286,879, then the average marketing budget is between £14,343 and £34,425.

I use Google Analytics to track interactions with your website content, as well as social media analytics and UTM parameters. This allows me to identify what adverts, blog articles or web pages are effective and which ones need improvement. I can also identify which assets have led to customers filling in a contact form, calling you or making a purchase, down to the date and time these actions occurred. By relaying that information back to your sales team, we can work out an accurate ROI.

Yes, I do. Sometimes companies want to do their own marketing, but their staff need some training to get them on the right track. This can be a good option if you’re not quite ready to invest in external marketing, and you have a few members of staff who have the time to manage your marketing on top of their usual roles and responsibilities. Depending on your location, I will either travel to you, or host an online workshop. Fill in the contact form for more information.

Peacock Digital Marketing